Marketing a book is one of the biggest challenges authors face after publication. Some writers rely on publisher support for promotions, distribution channels, and media outreach, while others prefer full DIY control through social media and personal branding. Each approach has its own advantages in terms of cost, reach, and creative freedom. Comparing services from providers such as penguin printing press can help authors understand what level of marketing assistance is available. Is publisher-led promotion more effective, or does independent marketing deliver better results? Share your experiences and strategies with fellow authors.