The Timex Q was exactly what the market wanted. It's difficult to make the assumption that the lack of availability of the Rolex GMT-Master II drove up the sales of the Q, because it's not truly a substitute and the
link demographics of the buyers are
link different. But, on some level, it certainly did
link make the Q all the more cool and interesting. This was a watch that was $179, that got you a riff on the Pepsi scheme without directly copying the GMT-Master II, and that you could actually buy.