My affiliate network is growing and it is becoming impossible to track all the traffic and payouts using simple spreadsheets. Does anyone have a recommendation for an integrated marketing tool? What are the key things I should be tracking to make sure my affiliates are actually profitable?

You definitely need an integrated marketing dashboard to stay organized. Many top platforms, including soft2bet, offer comprehensive tools for managing affiliates and tracking performance in real-time. It makes it much easier to see which partners are bringing in the best traffic. Having all your marketing data in one place is essential for scaling. It simplifies the payout process and keeps your partners happy too.