Businesses should consider ICO development as a powerful launch strategy for a new crypto venture because it combines funding, community-building, and market validation into one streamlined process. An ICO allows companies to raise capital by issuing tokens to early supporters, creating both financial backing and user engagement from day one. Unlike traditional fundraising, ICOs offer global reach, quicker access to liquidity, and the flexibility to design token-based utilities that power the venture’s ecosystem. For crypto startups, it's not just about raising funds—it's about building a strong foundation of stakeholders, achieving early adoption, and accelerating growth in the competitive Web3 space.