How much do you allocate monthly or annually to paid advertising, and how do you determine which platforms or campaigns give you the highest return?

Ad budgeting usually depends on campaign goals, available funds, and expected ROI. Allocating budget strategically across platforms can help maximize reach while controlling costs.

Our ad budget is flexible and performance-driven. After attending Closing Off SiGMA BiS Americas , I realized the importance of adapting spend based on data, not assumptions. We allocate a core monthly amount across paid search, social media, and influencer collaborations, then adjust depending on campaign results. Some channels offer higher ROAD, so we scale accordingly. Rather than setting a fixed number, we treat our budget as a dynamic tool that evolves with market trends and user engagement.