At the moment, the only major manufacturer that really embraces wristwatch customization is Apple. Granted, I'm biased (because my career path also included a stop in 
link Cupertino), but I don't think it's 
link a coincidence that the world's most popular watch, by a mile – the 
link Apple Watch – is thoroughly customizable. Faces including Chronograph, GMT, California dial, and World Time come stock, with infinite options to personalize.