Why is AdTech interesting?

Because of adtech, advertisers and agencies can plan and measure their campaigns more efficiently and effectively. AdTech tools, like ad servers, allow for a bird's eye view of an advertising campaign, giving an advertiser or agency visibility into where their ads are, and how they are performing.

I believe the future of AdTech will be even more disruptive with new technologies like AR, VR and blockchain changing the way brands communicate with consumers. Think immersive AR ads, adtech development that can visualize products in spaces, or blockchain-enabled platforms that bring much-needed transparency to ad placements.