Sometimes a single news article or social media post can go viral within hours and seriously damage a brand’s reputation. Has anyone dealt with this kind of PR crisis? What worked best — removal, an official response, SEO work, or hiring reputation specialists? Let’s share experiences and crisis management strategies.

We faced this exact situation last year — a misleading article spread fast, got picked up by blogs, and suddenly we were dealing with reputation damage across Google and social media. Deleting it wasn’t an option, and our internal response wasn’t enough.

What actually helped was turning to reputation management online services. They knew how to act fast — publishing neutralizing content, pushing down the negative links, and helping us regain control of the narrative. Timing is everything in situations like this.

We faced this exact situation last year — a misleading article spread fast, got picked up by blogs, and suddenly we were dealing with reputation damage across Google and social media. Deleting it wasn’t an option, and our internal response wasn’t enough.

What actually helped was turning to reputation management online services. They knew how to act fast — publishing neutralizing content, pushing down the negative links, and helping us regain control of the narrative. Timing is everything in situations like this.